Next

What is Next?

Next is a British retailer and one of the UK's largest clothing brands, operating over 500 stores across the UK and Ireland alongside a substantial online presence. Founded in 1982, Next PLC also owns Reiss and has a significant retail platform business. The brand targets mid-market consumers seeking reliable quality at accessible prices.

Next occupies a distinctive position in UK retail — significantly more consistent than fast fashion brands, but more accessible in price than premium brands. It is particularly strong in kidswear, occasionwear and basics.

Quality — what are you actually buying?

Next offers solid, reliable quality for its price point. Fabrics are generally better than fast fashion equivalents, construction is more consistent, and garments hold their shape and colour better after repeated washing. Their tailored lines and formalwear are particularly good value.

Quality does vary across product lines. Their lower-priced basics can be inconsistent, while their Premium and tailored ranges offer genuinely good construction. Next is one of the more reliable mid-market options for longevity relative to price.

What fabrics does Next use?

Next uses a reasonable mix of natural and synthetic fibres. Their premium lines and formalwear lean towards natural fibres, while casualwear and occasionwear lines include more synthetic content. Checking the label before buying remains worthwhile.

Where are Next’s clothes made?

Is Next ethical?

Next is a signatory of the Better Cotton Initiative and publishes a modern slavery statement and supply chain transparency report. Their ethical performance is broadly average for a mid-market UK retailer — better than fast fashion brands, below dedicated sustainable labels.

Next has faced criticism over working conditions at some supplier factories, particularly relating to wages and working hours. The brand has improved its supplier auditing programme in recent years.