Arket

What is Arket?

Arket is a Swedish contemporary brand launched by the H&M Group in 2017. Positioned as H&M Group's quality-focused label, Arket operates a modern market concept — clothing, accessories, homeware and a Nordic cafe — in select European cities. Despite being part of H&M Group, Arket operates independently with a distinct quality-first philosophy.

Arket's proposition is quality basics designed to last, at a price point between high street and luxury. The brand is considerably more committed to quality and sustainability than its H&M Group siblings.

Quality — what are you actually buying?

Arket offers consistently good quality for its price tier. Fabric selection prioritises natural fibres — wool, cashmere, linen and cotton feature prominently. Construction is careful and longevity is significantly better than fast fashion. Their knitwear and outerwear are particularly well-regarded.

Arket represents what H&M Group can produce when quality is prioritised over volume. The contrast with H&M's own-label is significant. If the price point works for you, Arket is one of the better options in the contemporary market.

What fabrics does Arket use?

Arket uses a strong proportion of natural fibres across the range. Certified materials feature more prominently than in most contemporary brands — GOTS organic cotton, RWS wool and Lyocell from sustainably managed forests. Synthetic content is present but used more purposefully.

Where are Arket’s clothes made?

Is Arket ethical?

Arket publishes detailed material certifications and participates in multiple sustainability programmes including GOTS, BCI and the Responsible Wool Standard. Their transparency on materials and suppliers is above average for contemporary brands.

As part of H&M Group, Arket benefits from the group's supplier auditing infrastructure, which is more developed than most brands at a similar price point. Worker welfare standards in the supply chain are better than H&M's own-label, though challenges remain in some sourcing markets.