Quality
Fabric composition, construction quality, stitching and longevity. What garments are actually made from — not what the marketing claims.
Scored 1–5We review clothing brands on quality, ethics, transparency and price — giving you the technical information the industry doesn't want you to have.
Fabric composition, construction quality, stitching and longevity. What garments are actually made from — not what the marketing claims.
Scored 1–5Labour rights, environmental practices, chemical use, textile waste and diversity across the full supply chain and manufacturing base.
Scored 1–5How openly a brand publishes supplier data, fabric compositions and sustainability progress. Opacity scores lower — it is that simple.
Scored 1–5We benchmark pricing across the full range and assess whether cost genuinely reflects the quality of materials and construction.
£ to £££££What fabric content percentages actually mean, and what to look for before you buy.
FabricsThe real difference between cotton, polyester, viscose, lyocell and everything in between.
SustainabilityThe environmental and human cost of the fast fashion model — without the greenwashing.
BuyingHow to find better quality clothing without spending more than you need to.
The fashion industry thrives on opacity. We exist to change that — publishing independent assessments of fabric quality, ethical practices and supply-chain transparency so that you can buy with your eyes open. All profits after operating costs go to charities supporting fast fashion workers and animals.
No brand sponsorship, no paid placements. Scores are ours alone.
We read fabric labels so you don't have to — composition, not claims.
Profits go to fast fashion workers and animal rescue charities.